Introducing Zendesk Sunshine

Visualizing something that doesn’t physically exist is always a challenge—but it also opens up endless creative possibilities. With no tangible product to showcase, we embraced a mixed-media approach that brought the Zendesk platform to life in a playful, unexpected way.

This project was a fusion of motion design, stop motion, live action, and 3D, blending different techniques to create a dynamic and engaging visual world. The result is a seamless mix of handcrafted charm and digital polish, turning an abstract concept into something tangible, fun, and memorable.

One of my very first projects at Zendesk and still one of my favorite videos to date.

Credits

Tori Cincotta
2D Motion

Kevin Cline
Creative Direction
Script
Stop Motion
Live Action
2D Motion

Colin Thomas
2D Motion
3D Motion
Live Action

Melanie Picardo
Set Design

Elyse Kanagaratnam
Producer
Script
Live Action

Lizzie Oh
Prop design - Paper craft


Previous
Previous

CX Trends 2024

Next
Next

Plaid Rebrand