Plaid Rebrand Reel

I joined the Plaid team in April 2024 with my sights set on leading yet another company-wide brand refresh. As a longtime fan of Plaid’s products, I was excited to bring my motion expertise to the team—and the opportunity did not disappoint. I had the privilege of leading the development of the entire motion system in-house, contributing to a brand identity that was fully crafted by our internal team.

Here’s a quote from Plaid’s blog post, where our Head of Design and Creative dive into the rebrand:

"Developed by our internal brand, creative, and product design teams, our new brand identity bridges the history of finance and the future of our industry. Inspired by the art, design, and beauty of paper currency from around the world, the intricate guilloche patterns, woodcut illustrations, and holographic strips of analog cash take on new forms to represent a vibrant digital future."