Zendesk CX Trends 2023
The Zendesk CX Trends 2023 Report covers the rapid change in customer expectations and technological advancements that industry leaders will see in the coming year. This year, Zendesk went all-in to support the digital report with video assets both for promotion and educational engagement.
Mary Vertulfo and I led our small but mighty in-house team to create five videos (one to cover each of the trends) as well as promotional material that aligned with the great illustration work done for the digital report by Derek Abella.
Credits
Tori Cincotta
Lead Animation
Story
Mary Vertulfo
Lead storyboard
Lead design
Story
Animation
Kevin Cline
Story
Editorial
Sara Farnsworth
Animation
Monica Yap
Editorial
Victor Duran
Editorial
Kim Mar
Campaign art direction
Sam Bathe
Campaign creative direction
Daniel M. Peterson
Sound design
Music







